First up was research, competitors and other social media posts that stand out to their target audience. ExportNZ wanted to be bold and different to try connect and stand out from competitors.
Since ExportNZ had a clear vision and comprehensive brand guidelines, I was able to dive directly into the concepting phase. I gathered assets, analysed current trends, and reviewed interactions on their social media platforms to create four detailed concepts.
Feedback on concepts were given and I was able to pin point what elements they like best, font, layout and colours. From concepts I narrowed down how many shapes I used, kerning between font and overall layout of what key aspects people will read first.
Based on the developments, I refined the design using feedback and successfully created all the elements they needed for their social platforms. This included designing an email footer and a website banner.
Final designs
All designs include an early bird special and normal pricing so they can use it throughout their campaign
