Previous logo, client was wanting a logo that is more bright and fresh
connects to dentistry
The colours, font, and symbols chosen for this brand embody the essence of dentistry. When designing I opted for rounded fonts to evoke a sense of softness and gentleness, reflecting the comforting nature of dental care. The sparkle symbolises the refreshing and clean feeling that accompanies healthy teeth, while the incorporation of the 'R' element aims to leave a smile on your face, tying back to our brand identity. With these cohesive elements, the brand maintains multiple connections and can be effectively portrayed on any building, ensuring a consistent representation.
